California-based contemporary home furnishings brand Armen Living is putting down roots in North Carolina by purchasing a building in High Point.
“We are excited to announce we have found a new permanent home in the heart of North Carolina’s furniture capital,” said Kevin Kevonian, owner, president and CEO, of Armen Living and Uwharrie Outdoor Living. “This property will see to the future growth of our two companies with exponential opportunities to expand our customer base, with year-round Southern hospitality.”
This news is just one of several significant moves Armen Living has planned for 2026 and continues its legendary 49-year company history. The purchase of the new property comes on the heels of Armen Living’s December 2025 acquisition of outdoor manufacturer Uwharrie Chair Company, (pronounced you-WAH-ree) which is named after the Uwharrie National Forest and offers domestic distribution out of its manufacturing facility near High Point, N.C.
“As we look to the future for this legacy outdoor living brand, we felt that a new name that pays homage to its roots, while also encapsulating the outdoor lifestyle of its products, is the perfect way to carry us forward,” said Kevonian.
The rebrand of Uwharrie Outdoor Living began with the launch of its new logo, and a new website in order to welcome new customers and be ready for a brand new reveal at Spring High Point Market.
Armen Living and Uwharrie Outdoor Living invite trade customers and attendees of High Point Market in April to experience the new location at 417 Wrenn Street. It is a chance to explore Armen Living’s full category of new arrivals including bar, dining, living and occasional designs alongside hundreds of new outdoor products and to discover the beauty of Uwharrie Outdoor Living.
“A newly combined downtown location for Armen Living and Uwharrie Outdoor Living adds to the diverse offering that attracts the home furnishings trade to High Point Market each season,” said Tammy Covington, president and CEO of High Point Market Authority, organizer of the biannual trade show. “We’re excited for buyers to support the brands in their new space.”
Armen Living’s new 12,000-sq.-ft. property is on nearly an acre of land, features two attached buildings, is a short walk from the main building’s transportation terminal and is next to trade brands Lucas Home and Diamond Sofa.
Since the property’s closing on Feb. 13, 2026, the first steps in a complete remodel have gotten underway with plans to be ready for the Spring High Point Market.
Phase one will begin by modernizing the larger 7,000-sq.-ft. street-facing building by updating the interior, adding new lighting and updating the building’s brick exterior. Changes to the exterior include a new outdoor space with an attached deck to the side of the larger main building allowing both brands to showcase their luxury outdoor furniture in an outdoor area and will also provide space to host several events at biannual markets.
Phase two will remodel the 5,000-sq.-ft. rear-facing building which features two shipping/receiving docks and sits on a large lot with ample parking for market buyers, sales reps and guests. The remodel of this building will start after the spring market to modernize the interior, update the lighting and make it available for rent to a new tenant. The second phase will also upgrade the exterior of the larger street facing building by installing a complete set of floor to ceiling windows for a bright modern feel and gallery style look. The second phase will conclude with new paint, signage and a rooftop billboard to advertise both brands.
“This is an exciting time for both our companies,” said Holly Lightfoot, director of product development for Armen Living and Uwharrie Outdoor Living. “Showcasing Uwharrie’s beautiful benchmade outdoor furniture for the first time alongside Armen Living’s new arrivals was a great feeling.”
One of the key elements that has made the successful merging of Armen Living and Uwharrie Outdoor Living is how both companies share core values and ethics around their family-owned businesses and their goal to manufacture the highest quality products for the wholesale market. By combining resources and go-to-market strategies with exceptional sales expertise, both brands are expanding their customer base, which will elevate each company’s legacy of manufacturing beautifully made furniture that resonates with trade buyers and designers all across the country.
“We are thrilled to share exciting news about our new property and how we are envisioning our future,” said Reb Nicholson, national sales manager. “Our new location is excellent and offers a prime location with visibility near the main buildings, and we encourage our dealers to come visit our new showroom.
“As our renovations get underway, we are preparing to make a big splash, and we will be fully operational in time for the spring market. We look forward to offering our customers and market attendees tours of our new home in High Point and to hosting exciting events.”
