Storia Flooring, a provider of high-quality flooring solutions, announced the expansion of its footprint with the grand openings of its two newest showrooms in West Palm Beach and Naples, Fla.
Building on the success of the brand and its first showroom in Miami’s Design District, the expanded South Florida footprint will provide customers on both coasts with an elevated experience when sourcing flooring for residential and commercial projects.
The West Palm Beach location is in the heart of Antique Row nestled among some of the city’s most renowned design and collectibles showrooms. The 2,200-sq.-ft. space embodies a zen-like ambiance, enhanced by natural lighting and sleek displays.
‘We’re thrilled to expand our presence in the Palm Beach community,” said Santiago Estevez, founder of Storia. “This showroom reflects our commitment to quality, style and innovation in every product we offer, while continuing to foster long-lasting relationships with our clients.”
The Naples showroom is located in Bayfront Place, a budding new design district intended to inspire. Storia’s expansive offerings are spread across a 1,600-sq.-ft. space of immersive floor displays.
Both locations will showcase a wide array of flooring options, including hardwood, natural stones, luxury vinyl and porcelain tiles. Storia’s flooring selection features a diverse range of sizes, colors and patterns to meet various design preferences. Each showroom offers expert consultations and interactive areas where customers can explore the latest flooring trends.
Storia’s new website – launched in tandem with the announcement of the new locations – offers a curated digital experience, inviting visitors to learn more about the company’s history.
“At Storia, our name is not just a reflection of our heritage; it’s a philosophy,” said Estevez. “Every plank of wood and every natural stone we offer has a storia — a story etched into its grain, its texture and its essence. The origins of our materials are deeply rooted in nature’s timeline.”
Storia has established itself as a trusted resource for interior designers, architects, builders, developers and end users, offering a carefully curated selection of flooring solutions that blend
sophisticated design with practical functionality. Estevez, a seasoned entrepreneur, has spent the last seven years building the brand’s credibility and catering to prestigious residential, commercial and hospitality projects.
“We believe that the spaces we live in should echo authenticity,” he said. “That’s why Storia sources materials that are rich in character and origin — flooring that doesn’t just look beautiful but means something. When you step onto a Storia floor, you’re not just walking across a surface. You’re connecting with a story that began long before you and will continue long after.”
